Accelerating Industry 4.0 in the Western Balkans: Unlocking Green and Digital Opportunities for Manufacturers

Join us for an engaging webinar that will introduce the UNIDO-led project: “Fostering Industry 4.0 for Green Transition and Circular Economy in the Western Balkans.” This project is supported by the Governments of Slovenia and Cyprus, and aims to boost industrial innovation across the region by embracing sustainable and digital technologies.

This webinar will offer a comprehensive overview of the project’s scope, highlight key opportunities for regional manufacturers, and outline how businesses can benefit from adopting Industry 4.0 practices. It is a unique opportunity to gain insights into the evolving landscape of digital manufacturing and sustainability in the Western Balkans.

Why attend?

The project seeks to empower traditional manufacturing companies by facilitating their evolution into Factories of the Future (digitally enabled, resource-efficient, and environmentally responsible). Central to this effort is the development of the Smart Manufacturing Innovation Centre (SMIC) in Novi Sad, Serbia, envisioned as a dynamic regional hub for supporting industrial SMEs on their digital transformation journey.

Participants will learn how this project is fostering a resilient, circular, and greener industrial ecosystem by:

• Promoting digital technologies like AI, IoT, advanced manufacturing etc.

• Encouraging the adoption of circular economy practices

• Strengthening collaboration among stakeholders in industry, academia, and government

• Enhancing competitiveness and export readiness of manufacturing firms

Who should attend?

This webinar is tailored for a diverse audience committed to advancing industrial innovation in the Western Balkans and beyond:

• Manufacturing companies aiming to modernize operations and reduce environmental impact

• Academic and research institutions exploring digital and green industry solutions

• Business support organizations supporting innovation and technology transfer

• Public authorities and policymakers focused on industrial development and sustainability

• Technology providers and industry consultants involved in smart manufacturing solutions

Webinar agenda

1. Opening remarks – Welcome and introductions from UNIDO and supporting partners

2. Project overview – Presentation of the project “Fostering Industry 4.0 for Green Transition and Circular Economy in the Western Balkans”

3. Matchmaking opportunities – Explore collaboration channels between manufacturers, researchers, and technology providers

4. Market Insights – A deep dive into the Serbian industrial ecosystem and its readiness for Industry 4.0 adoption

5. Interactive Q&A session – Ask your questions and gain insights

Featured speakers

🎤 Mr. Aleksandar Filiposki
Project Associate, United Nations Industrial Development Organization (UNIDO)
Mr. Filiposki will provide insights into the project’s activities, implementation, and strategic impact on the region's manufacturing sector.

🎤 Mr. Nenad Bučevac, an experienced consultant and business transformation expert, currently engaged as Business Transformation Manager at Ernst & Young Consulting. With 15 years of international experience, he advises leading banks, tech firms, and public institutions across the Western Balkans on IT modernization, cybersecurity strategy, and regulatory compliance. His core expertise extends across Industry 4.0 readiness, cybersecurity governance, risk management, and agile transformation. Nenad is a trusted advisor in aligning digital innovation with business objectives, enhancing resilience, and driving sustainable growth. He holds a degree in Strategic Financial Management and an executive certificate in Cybersecurity Risk and Strategy from IMD Business School, Switzerland.  

Register now to secure your spot and receive updates on future project activities.